In previous research, it has been shown that Google Search Trend data proved to be a good indicator for state elections outcomes in India. This project, we focus on India's largest state UP where this trend is also visible in spite of very low Internet access and use. Our project work aims to unpack this puzzle, by comparing the impact of on-ground 2022 campaigns of three major political parties in the course of the state elections in 2022. Our analysis is done to understand the effect of on-ground campaigns on local search trends in the vicinity of the campaign.
